For Maximum Impact
by Greg Lotzer on September 23
A well-run trade-in program has real potential to drive traffic, grow revenue, and increase engagement at your shop. But even the best trade-in offering won’t succeed if golfers don’t know about it. For Golf Professionals, the key to unlocking this value lies in smart, consistent marketing, and that’s exactly where Golf Stix Value Guide can help.
1. Use Seasonal Campaigns to Create Urgency
Anchor trade-in promotions around golf’s biggest moments like Masters Week, U.S. Open, or your club’s demo days. Golf Stix Value Guide supports these efforts by providing co-branded campaign templates, promotional support during high-traffic windows, Customized Trade Apps, and our Trade Week Program, helping you quickly build awareness with your membership.
2. Leverage In-Shop Signage and Talking Points
Sometimes the best marketing tool is a simple conversation. Golf Stix Value Guide offers printed signage, quick-reference pricing tools, and trade-in FAQs you can display at the counter or in your fitting area. When a member inquires about new clubs, you’ll be ready to present trade-ins as an immediate way to lower the out-of-pocket cost. Learn more here.
3. Tap Into Email & Digital Channels
Use your club’s email lists or tee time booking platform to send brief reminders or value-based messages like, “Turn your old clubs into shop credit today,” or “Next week is Trade Week to get your shop credit ready for the season.” Golf Stix Value Guide supplies you with ready-to-send email templates and digital assets to keep your messaging simple, consistent, and professional.
4. Work with Fitters and Sales Reps
Coordinate with OEM reps during fitting days or equipment launches to highlight trade-in offers. Golf Stix Value Guide can provide pre-event support, like marketing language, co-branded signage, or estimated trade values, so your team is aligned and ready to showcase the benefit of trading in.
5. Highlight the Convenience and Value
Your golfers are busy. Make sure your marketing emphasizes how easy and worthwhile the trade-in process is. With Golf Stix Value Guide handling the backend, from quoting to logistics to payment, you can assure your members it’s a seamless, trusted program backed by industry experts.
7. Website & Landing Page Integration
Ensure your website prominently features your trade-in program, ideally with a dedicated landing page that explains the process and allows golfers to start their valuation. Easy navigation and mobile optimization are key to capturing online trade interest. If you haven’t talked to Golf Stix Value Guide about getting your complimentary Trade App branded to your facility yet, please reach out to discuss with our team. View one of our partner integrations here.
Where Golf Stix Value Guide Fits In:
We’re not just providing pricing: we’re helping you run a credible, consistent, and marketable trade-in program. From branded materials to trade-in kits to backend logistics, Golf Stix Value Guide acts as your marketing partner. We help you keep your shop top-of-mind when your members are ready to upgrade their gear.
Bottom line: Golf Pros who market their trade-in programs proactively see higher participation and more sales. With Golf Stix Value Guide, you don’t have to do it alone.
